And so you start seeing more and more games emerge in a really interesting space, as they try to court both audiences, to some degree.
It’s essentially a gold mine, I suppose, if you can figure out how to get folks moving from the mass-market pool to the hobby pool, but that’s a bit beyond my area of expertise. I mean, it’s always been present, to some degree, but with the increased prevalence of board gaming societally and the full-court press that Target is trying to pull off in the board game space, you’re starting to see these really intriguing tendrils trying to connect the mass-market and hobby audiences. There’s been a really interesting trend popping up in board games, lately. Full disclosure: A review copy of Mantis was provided by Exploding Kittens.